Facebook Surf

It's amazing what a few lines of code can do.

Like Facebook Beacon before it, Facebook Surf can be implemented with only a few lines of simple code. It differs from Beacon, however, in that it simply monitors the amount of time the user spends browsing your web page. A counter begins when a user enters your web page, and a notification pops up when the user leaves, alerting them that a story will be published in their news feed. No additional user action is needed for the story to be published; we’ve made it as simple as possible.

Promote your business in a fun way.

Facebook Surf uses the viral nature of the News Feed to spread the word about your brand or business. All friends of the user will be able to see precisely how much time he spends browsing your webpage. When combined with Facebook Beacon, the amount of useful data acquired is staggering. Not only are you gaining valuable insights, so is everyone else on Facebook.

Acknowledge user privacy.

User privacy is somewhat important to Facebook. We designed Facebook Surf to at least acknowledge that some users might not want their surfing history made available to all of Facebook. Through a series of tightly choreographed maneuvers and a dose of ingenuity, it is quite possible for the user to opt out of Facebook Surf.

Integrated with MySpace
Facebook Surf